Franchisees’ perceptions of relationship development in franchise partnerships
AbstractPurpose - This paper aims to evaluate the antecedents of franchise relationship development from the perspective of a sample of Chinese and Turkish franchisees. Design/methodology/approach -...
View ArticleMarketing culture to service climate: the influence of employee control and...
AbstractPurpose - The purpose of this research is to explore how firm market orientation, as a culture, affects the service climate that develops in the firm.Design/methodology/approach - Empirical...
View ArticleIt’s just not fair: exploring the effects of firm customization on unfairness...
AbstractPurpose - Customizing offers to match customers’ individual needs increases the firms’ attractiveness. This approach has, however, potential negative effects. Firms treating their customers...
View ArticleA study on consumer adoption of technology facilitated services
AbstractPurpose - Interactions between customer and service provider during delivery of a service is termed as "service-encounter". The technology that enables service delivery without customer having...
View ArticleConsumer participation in online product recommendation services: augmenting...
AbstractPurpose - Recent research starts questioning whether consumer participation is a double-edged sword although its positive effects have been widely documented in the services marketing...
View ArticleBrand knowledge transfer via sponsorship in the financial services industry
AbstractPurpose - The main objective of this study is to develop a framework of brand knowledge transfer through sponsorship for sponsors within an insurance industry in South Korea. To this end, this...
View ArticleThe effects of anticipatory emotions on service satisfaction and behavioral...
AbstractPurpose - Emotions have provided a foundation for many causative models in marketing, notably advertising, brand development and buyer behavior. However, models of customer satisfaction have...
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